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Sunday - Understand the principles that will clearly identify where your business is currently and what needs to be done Monday - Ensure you are sowing the right seeds to attract the right type of customers with your existing marketing strategies Tuesday - Discover how to keep your customers longer and improve your conversion rates Wednesday -...

In his book "Competitive Advantage", published in 1985, Michael Porter introduced the concept of the value chain, "a systematic way of examining all activities a firm performs and how they interact, (necessary) for analyzing the sources of competitive advantage." Thinking of a firm as a series of horizontal and vertical linkages forced from out of...

The Global Financial Crisis has reshuffled the cards for central banks throughout the world. In the wake of the biggest crisis since the Great Depression, this volume traces the evolution of modern central banking over the last fifty years. It takes in the inflationary chaos of the 1970s and the monetarist experiments of the 1980s, eventually...

Most of us spend hours every day typing emails and other documents at work, yet how many of us have ever had any training in writing skills? New and aspiring managers find themselves having to write advertising copy or press releases, while many businesses want to engage successfully online. Effective Business Writing in a week is a practical guide...

Innovation is increasingly recognized as a vitally important social and economic phenomenon worthy of serious research study. Firms are concerned about their innovation ability, particularly relative to their competitors. Politicians care about innovation, too, because of its presumed social and economic impact. However, to recognize that...

Managers are judged by the results they deliver - and more than anything else, those results hinge on the ability to delegate and supervise. You will be surprised at how efficient and easy to manage your team becomes when you master these essential skills. This handy, pocket-sized guide reveals 21 time-tested ways to boost the performance and...