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Cloud technology is being adopted by corporations around the world. Its introduction brings not only challenges but also huge opportunities and potential. Moving to the Cloud Corporation outlines everything that a manager needs to know in order to make strategic decisions about cloud technology. This sharp and easy-to-read book explores the future...

Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with all the media and digital options that exist today. What is lacking in both B2B and B2C circles is the strategic side of branding - i.e. the creativity, customer research and competitive...

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's "Marketing 2014, International Edition" combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos,...

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text....

With respect to intellectual property regimes, a significant change in international governance rules is mandated by the Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS). This topical volume deals with the processes through which TRIPS compliance was achieved in four developing country jurisdictions; Brazil, China, India...

The major financial scandals of the past decade, which have been discussed exhaustively in corporate offices by corporate attorneys, and in accounting firms, have led to the passage of massive Congressional enactments in the United States that impact the world of finance. The enactment of the Sarbanes-Oxley Act in 2002, with its significant...