MBA Marketing - Malcolm McDonald; Ailsa Kolsaker

MBA Marketing
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Autor: Malcolm McDonald; Ailsa Kolsaker

 Wydawnictwo: Palgrave Macmillan
ISBN: 9781137300294
EAN:
Format: ...
Oprawa: miękka
Stron: 544
Data wydania: 2013-12-01
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This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. "Malcolm McDonald and Ailsa Kolsaker have practised what they are preaching by writing a book with a clear target market in mind. It is a must read for all MBA students and busy managers who want a comprehensive, clear and concise understanding of marketing." - Brigitte Nicoulaud, Director of MBA Programmes, Aston Business School, Aston University, UK

Książka "MBA Marketing"
Malcolm McDonald; Ailsa Kolsaker