Tanie nowe książki

This book studies the strategic interactions between monetary and fiscal policies in the world economy. The world economy consists of two regions, say Europe and America. The policy makers are the central banks and the governments. The policy targets are low inflation, low unemployment, and low structural deficits. There are demand shocks, supply...

The imperatives of modern business mean that, sooner or later, every executive will have to get to grips with finance. Its terms, its tools, its techniques. Corporate finance touches every aspect of your business: from deciding which capital expenditure projects are worthy of backing for tomorrow, to the immediate and daily challenge of managing...

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of...

Most real estate service providers are stuck at Level-One Selling#8212;they do little more than pitch their capabilities to prospective clients; In Level-Two Selling, real estate providers are able to position their capabilities as superior to their competitors; but Third-Level partners win by finding and then aligning to unique client...

For decades, governments have tried to foster industrial competitiveness and economic growth. Many instruments are known to work, and many lessons have been learned. However, humanity is increasingly feeling the effects of natural resource depletion. The rate of this depletion is deeply unsustainable, and it is - as of yet - inextricably linked to...

Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere - so long as you turn your customers into fans. When that happens your...