Tanie nowe książki

Globalization is a dominant feature and force in the contemporary world, impacting all areas of business, economics, and society. This accessibly written overview of contemporary capitalism shows how the development of global supply chains, the global division of labour, and, in particular, the globalization of financial markets have become the...

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the...

After the financial implosion of 2008, the world sank into the deepest recession since the 1930s. Hard Times asks what this has done to two rich but vastly unequal societies: Britain and the United States. Exploiting an array of data and striking interviews with those affected, Tom Clark documents how misadventures in the towers of high finance...

Despite their common roots, international economics (IE) and international business (IB) have developed into two distinct fields of study. Economists have directed their efforts at formalizing the workings of international trade and investment at the macroeconomic level; business scholars have relied more on data-driven conceptual narratives than...

This book honours Partha Dasgupta, and the field he helped establish; environment and development economics. It concerns the relationship between social systems (to include families, local communities, national economies, and the world as a whole) and natural systems (critical ecosystems, forests, water resources, mineral deposits, pollution,...

Proven and emerging strategies for addressing document and records management risk within the framework of information governance principles and best practices Information Governance (IG) is a rapidly emerging "super discipline" and is now being applied to electronic document and records management, email, social media, cloud computing, mobile...