Tanie nowe książki

Marketers have long held the view that the customer should be central to all they think about, all they do. Yet the developments of the last few years have shown that other forces are at play that can be at least as powerful and long lasting. A broader group of stakeholders exists whose needs and interests must be understood and satisfied in the...

Drawing on the unique academic and professional experience of its author, Strategic Management in the Third Sector provides a comprehensive introduction to the strategic development of voluntary, community and social enterprise organisations. Roger Courtney introduces students to the different ways of thinking about a third sector organisation and...

Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practical information and tools to enable the reader to make important decisions knowledgeably and confidently, and to explain these decisions to colleagues. The material has a strong Value theme...

Real Estate Principles: A Value Approach demonstrates how value is central to virtually all real estate decision-making. Students using Ling and Archer should finish the course with a value-oriented framework and a set of valuation and decision making tools that can be applied in a variety of real-world situations. The key to making sound...

This thoroughly updated and comprehensive guide to strategic human resource management in public and nonprofit organizations reflects the current knowledge, practice, legal, social, economic and technological environment in which public and nonprofit organizations currently operate. The book addresses the significant changes in the field due to the...

In Matter and Consciousness, Paul Churchland presents a concise and contemporary overview of the philosophical issues surrounding the mind and explains the main theories and philosophical positions that have been proposed to solve them. Making the case for the relevance of theoretical and experimental results in neuroscience, cognitive science, and...