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Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers feel very unsure how the various rules and regulations affect them. This handbook examines the key issues that affect marketers in marketing communications, including both traditional media...

Promoting Microfinance: Challenge and Innovations in Developing Countries and Countries in Transition brings together essays and empirical work by leading researchers and practitioners in the field of microfinance. The book covers key issues currently facing the microfinance industry. These include the following topics: challenges and innovations...

Over 7,500 terms, definitions, and acronyms for medical insurance, billing and coding (MIBC) make this the perfect pocket dictionary for both students and practitioners in the MIBC professions! With its small size and concise definitions, this dictionary is ideal for use in class and in the medical office....

The consequences of a primary focus on shareholders over the last few decades has emphasized that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the...

Written for the motivated non-specialist, this fully revised and updated edition of The Financial Crisis and Federal Reserve Policy provides the most accurate and thorough coverage available of the causes and consequences of the 2008 Financial Crisis, examining the role the Federal Reserve played in preventing a major economic meltdown on par with...

This is a straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by step through: the basic principles of market and marketing research; the key roles that research plays in marketing decision making; how to go about planning your research; the types of data and key...