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Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content--such as infographics and data visualization--can accomplish this. With DIY functionality, Infographics: The Power of Visual...

W ostatnich latach coraz więcej miejsca w gospodarce światowej poświęca się procesom globalizacji. Problematyka to od wielu lat jest również przedmiotem badań polskich specjalistów. Książka "Rynki finansowe wobec procesów globalizacji" jest efektem pracy pracowników wszystkich największych ośrodków akademickich w naszym kraju....

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they...

This series publishes monograph length conceptual papers designed to promote theory and research on important substantive and methodological topics in the field of human resources management. Volume 31 of Research in Personnel and Human Resources Management (RPHRM) contains six papers on important issues in the field of human resources management,...

This title deals with marketing at the Olympics, the attraction and the rewards. Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of "The Olympic Games Effect" offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique...

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested...