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The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. "Branding Your Business" explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use...

For anyone looking at starting their career, or changing jobs, the "A-Z of Careers and Jobs" is a goldmine of highly relevant information on today's career opportunities. Looking at over 300 occupations - from doctor to lawyer, beautician to mechanic - the book not only tells you about the jobs available but also describes the skills sought by...

Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else?Now is your chance. Starting up a business has never been more exciting.This book explains what you really need to know to make your business a success: - How you'll know if you've got a good idea- The practicalities of...

The ability to read people's body language and send out the right signals yourself, is crucial to anyone who wants to advance their career. Written by Geoff Ribbens and Richard Thompson, leading experts on body language, this book quickly teaches you the insider secrets you need to know to in order give a successful appraisal. The highly...

Why do some companies stay out of stock markets? How crucial are stock markets for competition between financial centres? How can local information help investors outperform the market? Whilst mainstream financial economics treats stock markets as consisting of anonymous actors interacting in space, with no consideration of the friction caused by...

The increase in the number and complexity of investor-State treaty arbitrations in the last decade has attracted considerable attention from practitioners and academics of international investment protection law. Rules aimed at regulating the protection of foreign investment have been expressed in a decentralised manner, making a clear and...