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Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and...

Whether you work for an established company and want to trailblaze new products (intrapreneurship), or want to establish your own new venture (entrepreneurship), The Guide to Entrepreneurship: How to Create Wealth for Your Company and Stakeholders supplies invaluable guidance along with concrete action plans. In contrast to academic publications...

The updated 2014 edition delivers important diagnostic coding and reimbursement information. By integrating the Official Guidelines for Coding and Reporting into the ICD-9-CM code set, this codebook helps ensure the most accurate billing for a medical practice....

This book provides a broadly managerial perspective on key trends that affect business decision-making in Central and Eastern Europe twenty years after the beginning of the region's transition to market economy. Reflecting different viewpoints, including economic, social, and political approaches, the essays helps managers of the region to...

Emerging infectious diseases are often due to environmental disruption, which exposes microbes to a different niche that selects for new virulence traits and facilitates transmission between animals and humans. Thus, health of humans also depends upon health of animals and the environment - a concept called One Health. This book presents core...

Understanding why so many people across the world are so poor is one of the central intellectual challenges of our time. What explains a pattern of extreme destitution for billions combined with plutocratic levels of income for a tiny minority? This book offers a novel approach to addressing these areas by providing the tools and data that will...