Tanie nowe książki

This package includes a physical copy of Principles of Marketing,6e by Kotler as well as access to the eText and MyMarketingLab. Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With...

The essays in this volume were published across the 1984-2011 period, and range across a variety of topics and approaches to investigate the changing nature of global capitalism as a social order. As such, they are a valuable and instructive account of the evolution of global capitalism and of the debates which sought to make sense of this;...

This is a comprehensive, in-depth look at global debt capital markets in the post-crisis world. Fully updated with comprehensive coverage of the post-crisis debt markets and their impact on key industry issues, Fixed Income Markets: Management, Trading, and Hedging, Second Edition offers insights into derivative pricing, cross-currency hedging, and...

The Business Environment of Europe is the first textbook to provide a complete overview of Europe's business landscape, examining the region's diverse economies and government policies within historical, political, and cultural contexts. This well-researched text examines the European Union and select European nations, and leads students to a full...

This short, concise work examines alternative paths to economic development-with special reference to the Indian context-from a broad general perspective that relies on theoretical analysis and historical, contemporary development experience, simplified for the non-specialist reader. It first examines alternative meanings of development,...

The family is a complex decision unit in which partners with potentially different objectives make consumption, work and fertility decisions. Couples marry and divorce partly based on their ability to coordinate these activities, which in turn depends on how well they are matched. This book provides a comprehensive, modern and self-contained...