The Business Environment of Europe - Terrence R. Guay

The Business Environment of Europe
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Autor: Terrence R. Guay

 Wydawnictwo: Cambridge University Press
ISBN: 9780521694162
EAN:
Format: ...
Oprawa: miękka
Stron: 363
Data wydania: 2014-06-01
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The Business Environment of Europe is the first textbook to provide a complete overview of Europe's business landscape, examining the region's diverse economies and government policies within historical, political, and cultural contexts. This well-researched text examines the European Union and select European nations, and leads students to a full understanding of the structure and dynamics of specific industries, the impact of globalization on European companies, and the future challenges facing the region's business environment. Numerous tables, maps, figures, case studies and chapter-specific bibliographies support students with little background knowledge of the subject, and lead them to total mastery of the material. Ideal for business students seeking background on the historical and cultural foundations of European business, and for international studies students seeking specific information on European governments, policies and economics, this introductory textbook provides a comprehensive and interdisciplinary overview of the subject. 'This is a clear, comprehensive and incisive look at Europe today and its relevance to global business in the twenty-first century. The author is both eloquent in explaining even the more difficult concepts and judicious in forming conclusions about where Europe stands today in the globalized world. He lucidly explains the leading scholarship in the field and, as importantly, pinpoints its relevance to on-the-ground business practice within the European context. This book will be of great interest to academics, researchers and global business practitioners. It should become the standard textbook for students of modern European business.' Sanford L. Moskowitz, College of Saint Benedict, Saint John's University

Książka "The Business Environment of Europe"
Terrence R. Guay