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This is the definitive marketing guide for the 21st century. It features everything you need to plan your strategy and achieve your goals. From Fortune 500 consultant Robert J. Hamper - the man who wrote the book on strategic marketing - comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the...

The nature of services in society and the economy is wide-ranging and complex, and the management of services and their innovation provokes a number challenges for practitioners, professionals, and academics. This book provides a range of perspectives on understanding, managing, and reconceptualising service by bringing together contributions from...

Poradnik dla początkujących i zaawansowanych. Dzięki tej książce siew, pikowanie, sadzenie, cięcie, szczepienie, ochrona, rozmnażanie roślin nie będą miały dla nikogo tajemnic. Liczne ilustracje prezentują każdą czynność krok po kroku. Całość podzielona jest na cztery rozdziały: kwiaty; drzewa, krzewy i pnącza; drzewa i krzewy owocowe; warzywa i...

Now in its fourth edition, On the Practice of Safety continues to be an unparalleled resource on best safety practices. It supplies the reader with the core information that everyone who is in the safety field must know. Each chapter is written as a self-contained unit that can be used on its own to cover a topic. The new edition updates all the...

Using new research and considering a multidisciplinary set of factors, Contemporary China offers a comprehensive exploration of the making of contemporary China. Provides a unique perspective on China, incorporating newly published materials from within and outside China, in English and Chinese. Discusses both the societal and economic aspects...

This book offers an easy to implement, practical, and proven risk management methodology for project managers and decision makers. Drawing from the author's work with several major and mega capital projects for Royal Dutch Shell, TransCanada Pipelines, TransAlta, Access Pipeline, MEG Energy, and SNC-Lavalin, Project Risk Management: Essential...