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In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of...

Healthcare economics is a topic of increasing importance due to the substantial changes that are expected to radically alter the way Americans obtain and finance healthcare. Understanding Healthcare Economics: Managing Your Career in an Evolving Healthcare System provides an evidence-based framework to help practitioners comprehend the changes...

International Copyright: Principles, Law, and Practice surveys and analyzes the legal doctrines affecting copyright practice around the world, in both transactional and litigation settings. It provides a step-by-step methodology for advising clients involved in exploiting creative works in or from foreign countries. Written by two of the most...

Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers feel very unsure how the various rules and regulations affect them. This handbook examines the key issues that affect marketers in marketing communications, including both traditional media...

Promoting Microfinance: Challenge and Innovations in Developing Countries and Countries in Transition brings together essays and empirical work by leading researchers and practitioners in the field of microfinance. The book covers key issues currently facing the microfinance industry. These include the following topics: challenges and innovations...

Over 7,500 terms, definitions, and acronyms for medical insurance, billing and coding (MIBC) make this the perfect pocket dictionary for both students and practitioners in the MIBC professions! With its small size and concise definitions, this dictionary is ideal for use in class and in the medical office....