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A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the...

This volume presents commissioned essays on important, but often neglected, Irish and English economists of the 18th and 19th centuries. Noticeable papers include Tom Sowell on 'Observations on Certain Verbal Disputes' and Sam Hollander's extended essay on Samuel Bailey, which adds to his voluminous treatment of the great classical economists. This...

Providing guidelines for applying massage to amateur and professional athletes, Sports Exercise Massage: Comprehensive Care in Athletics, Fitness, Rehabilitation, 2nd Edition helps you address the challenges of treating clients involved in sports, physical fitness, rehabilitation, and exercise. In-depth coverage describes common patterns for...

Consumers, producers, critics, and other market agents rely on socially constructed categories like 'craft' beers, houseware 'collectibles', and 'thriller' films for their understanding of products and producers in markets. Although organizational and sociological accounts often take such categories as given, researchers increasingly acknowledge...

A designer's portfolio is their calling card in an increasingly competitive fashion industry-displaying their unique design perspective, skill sets and creativity. This comprehensive portfolio reference prepares students as they begin their fashion design careers. Those already working in the industry or wishing to reenter the job market will also...

Published in Copenhagen in 1879, this Cambridge edition is the third edition of Cicero's De Finibus by Johan Nicolai Madvig (1804-1886), first published in 1839. A Danish politician and leading classical scholar at the University of Copenhagen, Madvig was critical of what he considered careless German scholarship, and he sought a return to a truer...