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How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston...

The relationship between law and literature is rich and complex. In the past three and half decades, the topic has received much attention from literary critics and legal scholars studying modern literature. Despite the prominence of law and justice in Ancient Greek literature, there has been little interest among Classical scholars in the...

Aromatyczne zioła są bardzo lubiane w kuchni i ogrodzie, a ich przyjemna woń i ładny wygląd nierzadko czynią z nich ozdobę grządki, tarasu czy balkonu. Ta bogato ilustrowana książka zawiera sprawdzoną wiedzę o uprawie, pielęgnacji, zbiorach i przechowaniu ziół ? stanowi więc użyteczne kompendium wiedzy dla każdego, kto interesuje się uprawą roślin...

Globalisation and outsourcing-based strategies have reshaped the global economy. This timely book provides a strategic analysis of both the development and macro trends of the electronics industry within the wider context of global technology outsourcing. Lucio Cassia examines the whole supply chain of the electronics industry and highlights the...

Initially coined by art historians in the second half of the nineteenth century to denote an ambivalent artistic style and period, 'Orientalizing' has been invariably used to describe a phenomenon, a revolution, or a movement. Regional developments and innovations in the ancient Mediterranean have been explained by reference to an Orient, the...

Amongst other European and US focussed topics, Volume 27 addresses: the macroeconomic aggregates for England, 1209-2004; capital accumulation in Spain, 1850-2000; British Estate Acts, 1600 to 1830. Notably there is also a contribution from the late William Parker , who chapter discusses historical trends in food consumption in the United States....