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The great recession is changing the way many people live and the way they perceive their prospects for the near and more distant future. Its longer term consequences will not be known for some time, but something can be learned from the effect on individuals and households who experienced financial hardship. This volume is the first to use...

Do you want to take your trading to the next level? To earn a living as a trader, even part time, takes consistency. Most first-time investors find today's turbulent markets are anything but consistent. To keep from throwing your money away following obsolete trading strategies, you need a seasoned mentor like Sarah Potter to provide the latest...

Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company? This third edition of Marketing maintains the fresh and practice- focused approach for which it has become so popular, and continues to provide students with a truly unique insight into the fascinating world of a marketing...

This package includes a physical copy of Principles of Marketing,6e by Kotler as well as access to the eText and MyMarketingLab. Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With...

The essays in this volume were published across the 1984-2011 period, and range across a variety of topics and approaches to investigate the changing nature of global capitalism as a social order. As such, they are a valuable and instructive account of the evolution of global capitalism and of the debates which sought to make sense of this;...

This is a comprehensive, in-depth look at global debt capital markets in the post-crisis world. Fully updated with comprehensive coverage of the post-crisis debt markets and their impact on key industry issues, Fixed Income Markets: Management, Trading, and Hedging, Second Edition offers insights into derivative pricing, cross-currency hedging, and...