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With mobile devices being in our hands virtually 24/7 and now reaching a penetration rate covering the vast majority of adult Americans and nearly half of the world's population, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb...

The political economy of the United Arab Emirates is firmly rooted in patterns of social behavior, ways of negotiating and disarming dissent that are the foundational institutions of its political structure. These informal institutions are organic, but not outside of the norm of any developing state. There are a number of ways they might structure...

Bringing together renewable energy and energy security, the authors cover both the politics and political economy of renewables and energy security and analyzes renewable technologies in some of the most relevant and topical parts of the world. Japan is energy-scarce and still experiencing the aftermath of Fukushima. China is expanding its...

This title bridges the knowledge gap between engineering and economics in a complex and evolving deregulated electricity industry, enabling readers to understand, operate, plan and design a modern power system. With an accessible and progressive style written in straight-forward language, this book covers everything an engineer or economist needs...

For courses in corporate finance or financial management at the undergraduate and graduate level. Excel Modeling in Corporate Finance approaches building and estimating models with Microsoft(R) Excel(R). Students are shown the steps involved in building models, rather than already-completed spreadsheets....

Praise for Financial Markets, Banking, and Monetary Policy: "A lucid treatment that takes on board shadow-banking, Dodd-Frank, the zero lower bound, and forward guidance. In short, all the key post-crisis issues". (Anil Kashyap, Edward Eagle Brown Professor of Economics and Finance, University of Chicago). "The financial sector is a vital component...