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The Art of Membership offers 13 "rules of the road" for membership engagement, recruitment, and retention that organizations can put to work immediately regardless organization size, culture, type or environment. The Rules are concrete, irrefutable and based on the author's experience and extensive research. The book is filled with a wealth of...

Mortgage Backed Securities (MBS) are among the most complex of all financial instruments. Analysis of MBS requires blending empirical analysis of borrower behavior with mathematical modeling of interest rates and home prices. Over the past 25 years, Davidson and Levin have been at the leading edge of MBS valuation and risk analysis. Mortgage...

This book examines how individuals behave across time and to what degree that behavior changes, fluctuates, or remains stable. It features the most current methods on modeling repeated measures data as reported by a distinguished group of experts in the field. The goal is to make the latest techniques used to assess intraindividual variability...

Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adapted from the private sector in favor of a strategic, sector-centric approach based on pride in social mission,...

This package includes a physical copy of Principles of Marketing,6e by Kotler as well as access to the eText and MyMarketingLab. Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With...

In a new addition to the Pelican History of Art series, leading architectural historian Eric Fernie presents a fascinating chronological survey of Romanesque architecture and the political systems that gave rise to the style. It is known for its massive quality, thick walls, round arches, piers, groin vaults, large towers, and decorative arcading,...