Principles of marketing, plus principles of marketing access card with pearson etext - Gary Armstrong; Nigel Piercy; Lloyd Harris

Principles of marketing, plus principles of marketing access card with pearson etext
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Autor: Gary Armstrong; Nigel Piercy; Lloyd Harris

 Wydawnictwo: Pearson Education
ISBN: 9780273743194
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Data wydania: 2014-01-01
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This package includes a physical copy of Principles of Marketing,6e by Kotler as well as access to the eText and MyMarketingLab. Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Amazon help to bring the subject alive. MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage. MyMarketingLab is a personalised online study and assessment system, which tailors to the unique learning needs of each student. Offering unlimited opportunities for practice and providing relevant and timely feedback, it helps students master key concepts, experience more "I Get It" moments and ultimately achieve better results. MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.

Książka "Principles of marketing, plus principles of marketing access card with pearson etext"
Gary Armstrong; Nigel Piercy; Lloyd Harris