Palgrave Macmillan

With mobile devices being in our hands virtually 24/7 and now reaching a penetration rate covering the vast majority of adult Americans and nearly half of the world's population, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb...

The political economy of the United Arab Emirates is firmly rooted in patterns of social behavior, ways of negotiating and disarming dissent that are the foundational institutions of its political structure. These informal institutions are organic, but not outside of the norm of any developing state. There are a number of ways they might structure...

Bringing together renewable energy and energy security, the authors cover both the politics and political economy of renewables and energy security and analyzes renewable technologies in some of the most relevant and topical parts of the world. Japan is energy-scarce and still experiencing the aftermath of Fukushima. China is expanding its...

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent and fast changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition...

Asia has one of the most dynamic and fastest developing economies in the world. This study assesses the current state of economic integration in Asia - in particular in East and South East Asia- and analyzes the prerequisites for a sustainable path of economic integration, using the background of the EU experience as a benchmark. The crucial notion...

Comparative Political Economy helps us to understand the global capitalist marketplace in the 21st century in all its variant forms. The author provides broad-ranging empirical examples throughout and relates classical concerns to current international affairs. "Ben Clift provides a crisp, cogent and compelling introduction to comparative political...