Palgrave Macmillan

Women are now seen as the largest, most lucrative and most active market of all. Increasingly, organizations are fine-tuning their marketing strategies to better reach women, yet they continue to target them incorrectly, which risks alienating both their female and male customers. This book addresses the challenges and subtleties behind marketing...

Over the last two decades the fiscal positions of many advanced economies have deteriorated significantly, leading to ever-growing levels of public debt and mounting concerns about debt sustainability. Fiscal positions are set to weaken further on account of the worsening demographics which are likely to place upward pressure on public social...

In the last 30 years economic crises have become more frequent and expensive than ever before. This volume provides a pluralistic discussion from world-renowned scholars on the international aspects of the debt crisis and prospects for resolution. It argues that current economic policies exacerbate the problem of inefficient and unstable markets as...

This book discusses whether Brazil's rise on the global stage is barely beginning, or whether it has already hit a plateau, held back by numerous domestic challenges and the external constraints of the global governance system. The work shows that Brazil's hard power capability is greater than it is often believed, that this power largely rests on...

Theoretical finance has always recognized the power of the simple dominance argument in valuing bond prices, options, equity, and cash flow. Yet what remains unclear is how far a simple dominance framework, coupled with a minimum of equilibrium asset pricing theory, goes towards pricing assets and securities. Such a framework also extends to...

Written to meet the needs of busy undergraduate students, this book covers all of the key HRM topics in an accessible and engaging style. Ideal as a course companion, pre-course reading, or for revision....