Oxford University Press

Signs, Strategies, and Brand ValueThe book discusses the concept of brand equity and its impact on the financial        performance of a company through analysis of the 'semiotics' of the brand and its        sign systems. Including case studies, it provides an actionable strategy for        steering brands through internal and external changes and...

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Why People Become Poor and How They Escape PovertyThis book presents the first large-scale examination of the reasons why people        fall into poverty and how they escape it in diverse contexts. It draws on personal        interviews with 35,000 households in different parts of India, Kenya, Uganda, Peru,        and the United States....

This book examines the findings, theoretical basis, and new methodology of The Peterborough Adolescent and Young Adult Development Study (PADS+). This major longitudinal study investigates the role of the social environment on crime causation, involving a cohort of 700 young people from the age of 12....

Over the years, psychologists have devoted uncountable hours to learning how human beings make judgments and decisions. As much progress as scholars have made in explaining what judges do over the past few decades, there remains a certain lack of depth to our understanding. Even where scholars can make consensual and successful predictions of a...

There is currently widespread interest in applications of renormalization methods to various topics ranging from fluid turbulence to fluctuations in the stock market. This book is unique in demystifying this material for non-specialists....