EBOOK Marketing Semiotics:Signs, Strategies, and Brand Value -

EBOOK Marketing Semiotics:Signs, Strategies, and Brand Value
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Wydawnictwo: Oxford University Press
ISBN: 9780191647901
EAN: 92098E89EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 232
Data wydania: 2012
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Signs, Strategies, and Brand Value
The book discusses the concept of brand equity and its impact on the financial        performance of a company through analysis of the 'semiotics' of the brand and its        sign systems. Including case studies, it provides an actionable strategy for        steering brands through internal and external changes and pressures.

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