Oxford University Press

These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant....

This book presents a very short introduction to the Aztecs using interpretive tools from religious studies and anthropology to uncover the paradox of Aztec life; on the one hand a people highly skilled in sculpture, astronomy, city planning, poetry and philosophic rhetoric while on the other hand a people profoundly committed to cosmic regeneration...

In Bracing for Armageddon, Dee Garrison pulls back the curtain on the U.S.          government's civil defense plans from World War II through the end of the Cold War.          Based on government documents, peace organizations, personal papers, scientific        reports, oral histories, newspapers, and popular media, her book chronicles...

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A magisterial study of the evolution of the English parliament from its earliest origins in the late Anglo-Saxon period through to the fully fledged parliament of lords and commons which sanctioned the deposition of Edward II in 1327....

Used by over 200 million women since the 1960s, the Pill is one of the most        commonly prescribed medicines - and has repeatedly been established as one of the        least harmful ever formulated. However, there are some risks, and a number of "e;Pill        Scares"e; have been reported in the media - often causing women to give up...