EBOOK Connecting With Consumers Marketing For New Marketplace Realities - KIMMEL

EBOOK Connecting With Consumers Marketing For New Marketplace Realities
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Autor: KIMMEL

 Wydawnictwo: Oxford University Press
ISBN: 9780191582837
EAN: 6DCC6C44EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: ...
Data wydania: 2010
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These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.

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