McGraw-Hill

With the rapid shift in global economic power, many Western companies are jumping onto the bandwagon towards Asia, lured by the rich returns that the region can potentially provide. However, many are ill prepared for the cultural challenges, many are too impatient and prescribed in their market entry strategies and many struggle with the...

Consumer Behavior, 9/e, by Hawkins, Best, Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated...

This title helps you generate steady returns in one of the world's hottest markets. "How to Make Money with Commodities" offers proven strategies and tactics to help individual investors capitalize from the commodities market as global demographic shifts drive prices up. ""How to Make Money with Commodities" sets out in crystal-clear language how...

This title helps to improve the energy efficiency of process industry practices. Sustainability in the Process Industry explains process integration and optimization and discusses applications for improving the energy and water efficiency of industrial as well as nonindustrial energy users. Approaches for adapting these methodologies to include the...

Huge potential audience of more than 300,000: medical students, residents, medical doctors, physician assistant students, nurse practitioner students, nurse practitioners, dental students Dollar-saving ten-pack with counter display includes ten books for the price of nine Unlike most other drug guides which are merely compiled from databases, this...

Section One Foundations 1 An Overview of Our Planetary Environment 2 Rocks and Minerals--A First Look Section Two Internal Processes 3 Plate Tectonics 4 Earthquakes 5 Volcanoes Section Three Surface Processes 6 Streams and Flooding 7 Coastal Zones and Processes 8 Mass Movements 9 Ice and Glaciers, Wind and Deserts 10 Climate--Past, Present, and...