McGraw-Hill

"ABC's of Relationship Selling 12e" trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of...

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors...

"Beginning Algebra, 9th edition", by Baratto, Bergman, and Hutchison is part of the latest offerings in the successful "Hutchison Series" in "Mathematics". The book is designed for a one-semester course in beginning algebra and is appropriate for lecture, learning center, laboratory, and self-paced settings. The ninth edition continues the series'...

"Fundamentals of Cost Accounting" provides a direct, realistic, and efficient way to learn cost accounting, integrated with new technology learning tools. Fundamentals is short (approximately 700 pages) making it easy to cover in one semester. The authors have kept the text concise by focusing on the key concepts students need to master. The...

You can understand consumer psychology to drive profits and growth. Want to know exactly what's driving your customer's behavior? Noe you can! The Customer Service Solution explains how consumers perceive services and shows you how to enhance the customer experience - every time. In this economic climate, the customer service experience is more...

Get started with kaizen, implement it in your organization using kaizen events, and ensure the improvements are realized and sustained. Co-written by leaders at the Kaizen Institute, Creating a Kaizen Culture: Align the Organization, Achieve Breakthrough Results, and Sustain the Gains shows how to lead through the different kaizen events, focusing...