K. HOFFMAN
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Services Marketing

Services Marketing

4.00

Autor: K. Hoffman

Wydawnictwo: Thomson Learning
ISBN: 9781844808137
Kategoria: Poradniki i albumy
/ Biznes, prawo, finanse
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and...
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219.00zł
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