Services Marketing - K. Hoffman

Services Marketing
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Autor: K. Hoffman

 Wydawnictwo: Thomson Learning
ISBN: 9781844808137
EAN:
Format: ...
Oprawa: ...
Stron: 624
Data wydania: 2009-04-01
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This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.

Książka "Services Marketing"
K. Hoffman