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A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's...

Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences or simply not enough brain-power to evaluate and compare complicated products. Thus the standard model of consumer...

HOW TO USE YOUR HUMAN ADVANTAGE TO OUTPERFORM ALGORITHMS IN THE OPTIONS MARKET If you're a value investor who wants to get your money into the lucrative options market, forget about day trading, chart patterns, and market timing. This systematic book lays out a path to long-term wealth by taking positions on companies with real intrinsic value--the...

Luke Him Sau/Lu Qianshou (1904 1991) is best known internationally and in China as the architect of the iconic Bank of China Headquarters in Shanghai. One of the first Chinese students to be trained at the Architectural Association in London in the late 1920s, Luke s long, prolific and highly successful career in China and Hong Kong offers unique...

One thing that will never change about the business world is the presence of risk. But risk management has changed dramatically since the 2008 financial crisis...and new developments in technology and communications demand up-to-the-minute approaches for defending against threats - and seizing opportunities. Extensively updated, the second edition...

The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event - and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration...