A World Gone Social - Ted Coine; Mark Babbitt

A World Gone Social
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Autor: Ted Coine; Mark Babbitt

 Wydawnictwo: Amacom
ISBN: 9780814433263
EAN:
Format: ...
Oprawa: twarda
Stron: 256
Data wydania: 2014-09-01
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The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event - and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: customers now have the power - just watch what happens as more realize it!; with increased transparency, businesses must be more ethical - no more pretending; command-and-control leadership is now so inefficient, it is a liability; nimble and small is the new competitive advantage - few corporations are capable of the agility required by evolving marketplaces; recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain; relationship and community-building is how customers and brand ambassadors are won - and retained; and engagement - with partners, employees, and customers - is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right - and some that are not - and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fitness of their own company's culture and social presence ...so they may successfully transition from a 20th- to a 21st-century "social" organization. ..".recommended to those readers who cannot go an hour without checking their Twitter feeds, reading their e-mail, or communicating with their families, and also to those who can." "--Choice"

Książka "A World Gone Social"
Ted Coine; Mark Babbitt