SAGE Publications

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the different ways in which brands...

The U.S. Surgeon GeneralAes report on mental health notes oSurveys estimate that during a 1-year period, 22 to 23 percent of the U.S. adult populationuor 44 million peopleuhave diagnosable mental disorders, according the reliable, established criteria.o The report goes on to say, oepidemiological estimates have shifted over time because of changes...

In Writing for Psychologists veteran teacher, author, and editor Rob Kail provides straightforward and hands-on strategies for effective scientific writing. In a series of seven lessons that have each been extensively class-tested, Kail provides writing instruction interspersed with exercises and activities. The lessons move from the basics of...

The Encyclopedia of Deception examines lying from multiple perspectives drawn from the disciplines of social psychology, sociology, history, business, political science, cultural anthropology, moral philosophy, theology, law, family studies, evolutionary biology, philosophy, and more. From the "little white lie," to lying on a resume, to the...

This comprehensive text integrates cutting-edge neuroscience research and traditional psychological theories on emotions. Written in an engaging format, the book enables readers to appreciate the role emotions play in their lives. The author explores emotions at the behavioural, physiological, cognitive and neuro-functional (i.e., chemical,...

Research into the psychology of leadership has been gathering momentum in recent decades, as scholars from a variety of academic fields increasingly recognise the value of understanding the inner workings of leadership, influence and power. This 5-volume major work brings together classic and recent papers which examine the topic from all angles...