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Advertising and Promotion

Advertising and Promotion

Advertising and Promotion introduces the key concepts, issues and processes for the study of advertising and promotion. It offers first-hand examples gathered from leading international advertising agencies and is told from the perspective of the agency to help give you a fun and creative insider view and think beyond the client position. This...
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210.00zł
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Criminological Theory: A Text/Reader

Criminological Theory: A Text/Reader

This book provides the best of both worlds - substantial but brief authored sections on all of the major course topics, followed by carefully edited, policy-oriented, original research articles covering criminological theory from past to present and beyond. The Second Edition's dozens of articles reflect both classic studies and state-of-the-art...
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342.00zł
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Understanding Management Critically

Understanding Management Critically

The field of Critical Management Studies has never been more relevant than it is now. In this new and exciting text, all of the key issues in critical management studies are explored, as prevailing ideologies in management are called into question. Thought-provoking and insightful, this text uses critical theory to explore aspects of management and...
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167.00zł
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Human Resource Management

Human Resource Management

With a strong focus on employability, this new text treats international, strategic and contemporary issues as central to the study and practice of Human Resource Management. Covering the core curriculum, this book provides all the knowledge and tools you need to get the best possible grades and achieve great career success after university. Key...
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211.00zł
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Making Sense of Reality

Making Sense of Reality

What is reality and how do we make sense of it in everyday life? Why do some realities seem more real than others, and what of seemingly contradictory and multiple realities? This book considers reality as we represent, perceive and experience it. It suggests that the realities we take as 'real' are the result of real-time, situated practices that...
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128.99zł
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Media Literacy

Media Literacy

In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Seventh Edition uses an engaging and conversational style to help students gain the skills needed to navigate the rocky terrain of mass messages -- which are designed to inform them, to entertain them, and to...
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257.00zł
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