Pearson

Building upon the success of best-sellers The Clean Coder and Clean Code, legendary software craftsman Robert C. "Uncle Bob" Martin shows how to bring greater professionalism and discipline to application architecture and design.As with his other books, Martin's Clean Architecture doesn't merely present multiple choices and options, and say "use...

For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook...

Now the "market leader" for blended learning business scenarios too!Market Leader is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers.It has been developed in association with the Financial Times, one of the leading sources of business information...

This package contains BERK, Fundamentals of Corporate Finance 3e and access to MyFinanceLab. Important information for students: You need both an access code and a course ID to access MyFinanceLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For corporate...

This package contains Robbins, Management 13e and access to MyManagementLab. Important information for students:You need both an access code and a course ID to access MyManagementLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. This package includes...

For Principles of Marketing courses that require a comprehensive text.Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps...