Oxford University Press

New Approaches, Technologies, and StylesThis book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views,...

Nearly one hundred years after the death of its composer, the music of Claude Debussy has lost none of its breadth of appeal. With the rare ability to entice listeners on many levels, at its heart lies an engaging simplicity-one which defies traditional analysis and lends mystery to what ultimately is an extremely refined and highly personal...

Insights from the IBM Institute for Business ValueThe mid-1990s saw the rise of an important movement: a recognition that organizational knowledge, in its various forms and attributes, could be an important source of competitive advantage in the marketplace. Knowledge management has become one of the core competencies in today's...

Ideas, Experience, and ProspectsThinking on development informs and inspires the actions of people, organizations, and states in their continuous effort to invent a better world. This volume examines the ideas behind development: their origins, how they have changed and spread over time, and how they may evolve over the coming decades. It also...

The Life of Zebulon PikeIn Citizen Explorer, historian Jared Orsi provides the first modern biography of this soldier and explorer, who rivaled contemporaries Meriwether Lewis and William Clark. Through Pike's life, Orsi examines how American nationalism thinned as it stretched west, from the Jeffersonian idealism on the Atlantic to a...

A Political EconomyThis book gives an account of the political economy of Tanzania, from pre-colonial times to the present. It shows the strengths and weaknesses of Julius Nyerere, the leader who brought the country to Independence in 1961. A new introductory chapter sets the book in context and discusses current issues such as natural resources....