Oxford University Press

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and...

Consumer Credit and the American Economy examines the economics, behavioral science, sociology, history, institutions, law, and regulation of consumer credit in the United States.  After discussing the origins and various kinds of consumer credit available in today's marketplace, this book reviews at some length the long run growth of...

This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the...

Poverty is a pressing and persistent problem. While its extent varies across countries, its presence always represents the diminution of human capacity. Therefore, it seems natural to want to do something about it. Have countries made progress in mitigating poverty? How do we determine who is poor and who is not poor? What intuitions...

This edited collection concerns nonlinear economic relations that involve time. It is divided into four broad themes that all reflect the work and methodology of Professor Timo TerAsvirta, one of the leading scholars in the field of nonlinear time series econometrics. The themes are: Testing for linearity and functional form, specification testing...

Opinions, Votes, and Protest in the Great RecessionThe impact of the Great Depression on politics in the 1930s was both transformative and shocking. The role of government in America was forever transformed, and across Europe socialist, communist, and fascist parties saw their support skyrocket. Most famously, the National Socialists...