McGraw-Hill

This is the definitive marketing guide for the 21st century. It features everything you need to plan your strategy and achieve your goals. From Fortune 500 consultant Robert J. Hamper - the man who wrote the book on strategic marketing - comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the...

This is the definitive text on the principles and clinical practice of nursing home care. Nursing Home Care codifies the International Association of Gerontology and Geriatrics' multi-professional approach to enhancing nursing home care. It clearly states and explains the principles underpinning safe, personalized and dignified nursing home...

Proven nutrition strategies for optimizing health and combating specific diseases - written for the advanced practice nurse. As scientific evidence continues to emerge showing the underlying role nutrition and diet play in preventing and treating common health issues such as cardiovascular disease, diabetes, and cancer, there's renewed emphasis by...

This is a comprehensive single-volume text on clinical dermatology. Featuring a strong focus on diagnosis and treatment, Clinical Dermatology is a concise yet thorough guide to 100 of the most common dermatologic conditions. This latest addition to the Lange Clinical series is enriched by a full-color presentation and a logical, easy-to-use...

Learning simplified Chinese characters is no problem when you practice, practice, practice. Grasp the art of expressing yourself in a non-Romanscript with Practice Makes Perfect: Writing Chinese Characters. Perfect for advanced-beginner to intermediate learners of Chinese, this workbook leads you step by step through the complexities of writing...

This seventh edition of Fitzgerald and Kingsley's Electric Machinery by Stephen Umans was developed recognizing the strength of this classic text since its first edition has been the emphasis on building an understanding of the fundamental physical principles underlying the performance of electric machines. Much has changed since the publication of...