John Wiley Sons

Corrosion costs billions of dollars to each and every single economy in the world. Corrosion is a chemical process, and it is crucial to understand the dynamics from a chemical perspective before proceeding with analyses, designs and solutions from an engineering aspect. The opposite is also true in the sense that scientists should take into...

The first book on the market that focuses on the area of mobile research More people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of...

The Art of Membership offers 13 "rules of the road" for membership engagement, recruitment, and retention that organizations can put to work immediately regardless organization size, culture, type or environment. The Rules are concrete, irrefutable and based on the author's experience and extensive research. The book is filled with a wealth of...

Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adapted from the private sector in favor of a strategic, sector-centric approach based on pride in social mission,...

The guide to targeting and leveraging business opportunities using big data analytics By leveraging big data analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics...

Computational and high-throughput methods, such as genomics, proteomics, and transcriptomics, known collectively as "-omics," have been used to study plant biology for well over a decade now. As these technologies mature, plant and crop scientists have started using these methods to improve crop varieties. Omics in Plant Breeding provides a timely...