The handbook of mobile market research: tools and techniques for market researchers - Sue York; Ray Poynter; Navin Williams

The handbook of mobile market research: tools and techniques for market researchers
4.00 Oceń książkę!

Autor: Sue York; Ray Poynter; Navin Williams

 Wydawnictwo: John Wiley Sons
ISBN: 9781118935620
EAN:
Format: ...
Oprawa: twarda
Stron: 312
Data wydania: 2014-09-01
Gdzie kupić tanią książkę?
Merlin
książka
140.00zł
Kup książkę
Książka w Twoim domu w ciągu 48h
The first book on the market that focuses on the area of mobile research More people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and too many organizations trying to put old fashioned surveys into the mobile world without confronting the changes that need to be made, e.g. shorter surveys. However, mobile research is finally beginning to take-off and it is doing so on multiple fronts. The Handbook of Mobile Market Research leads the way by offering a range of practical tools and techniques market researchers can use.

Książka "The handbook of mobile market research: tools and techniques for market researchers"
Sue York; Ray Poynter; Navin Williams