Fairchild Books

Diversity in Design: Perspectives from the non-Western World addresses the need for a text that encourages evaluation, appreciation, and comparison amongst diverse cultures by incorporating real-world non-Western design traditions into Western context. Each chapter represents a selected non-Western country written by native and resident experts and...

Guide to Producing a Fashion Show is the definitive source of information for anyone interested in fashion show production - from an informal affair to a large, complex event. All aspects of fashion show production are covered including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show...

How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how...

Guide to Fashion Entrepreneurship is for students and fashion professionals seeking information on how to develop, market, and sell their own product lines as independent labels or brands. Readers will expand their knowledge of the ready-to-wear process in order to successfully identify market opportunities, execute product differentiation, and...