Guide to Fashion Entrepreneurship - Melissa G. Carr; Lisa Hopkins Newell

Guide to Fashion Entrepreneurship
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Autor: Melissa G. Carr; Lisa Hopkins Newell

 Wydawnictwo: Fairchild Books
ISBN: 9781609014933
EAN:
Format: ...
Oprawa: miękka
Stron: 256
Data wydania: 2014-07-01
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Guide to Fashion Entrepreneurship is for students and fashion professionals seeking information on how to develop, market, and sell their own product lines as independent labels or brands. Readers will expand their knowledge of the ready-to-wear process in order to successfully identify market opportunities, execute product differentiation, and market a new product/brand in the retail environment. Beyond practical direction, this book guides readers in understanding the underpinnings of the process of starting their own brand or creating a product through a comprehensive analysis of the fashion industry. It examines how products are planned and developed, and the interrelationship of allied industries with perspectives on consumers, manufacturers, retailers and the international markets. With guided steps to understanding how to create a product/brand, this book effectively equips readers with fundamental information on how they can develop a plan, create new fashion products and channel them to the ultimate consumer. With the emergence of artisans and brand entrepreneur as an economic force, students and aspiring fashion professionals learn how to think like an entrepreneur and launch a fashion brand. My favorite part of this proposal is that the authors are putting together the entire process of merchandise planning and product development. -- Joseph Hancock, Drexel University, US Exceptionally clear and easy to understand... It is modern in its approach and format and covers an enormous amount of ground. -- Derek W. Cockle, LIM College, US Guide to Fashion Entrepreneurship: The Plan, the Product, the Process is a comprehensive and authoritative textbook designed for fashion and/or business courses...It is definitely a book that deserves a spot on the shelves of any library that has a focus on fashion, business, art, or any combination thereof. -- Katya Pereyaslavska, Project Manager, Accessible Texts Repository, Scholars Portal, Ontario Council of University Libraries ARLIS The book is, however, extensively laden with scholarly apparatuses, with bibliographies and notes at the end of every chapter, an extensive glossary, index, and basic and extended tables of contents. This gives the book much utility as a reference work, allowing for quick and easy navigation to relevant subject areas, and these are an enormously value-added benefit to the text. It is definitely a book that deserves a spot on the shelves of any library that has a focus on fashion, business, art, or any combination thereof. -- Katya Pereyaslavska ARLIS

Książka "Guide to Fashion Entrepreneurship"
Melissa G. Carr; Lisa Hopkins Newell