Cengage Learning

In this briefer version of Durand and Barlow's widely taught text, the authors explain abnormal psychology through their standard-setting integrative approach--the most modern, scientifically valid method for studying the subject. Through this integrative approach, students learn that psychological disorders are rarely caused by a single influence,...

"Parasitology For Medical Laboratory Technicians" guides your students in understanding the background, source, recovery, and identification of a well-representative range of organisms that commonly affect humans. This text organizes a complex set of topics into an understandable and easy-to-read format that will help your students learn more about...

This text is a brief, more affordable version of the Peoples and Bailey, Humanity: An Introduction to Cultural Anthropology, Fifth Edition (2000). Its coverage of core topics, smaller size, and economical price make it well suited for instructors who wish to adopt a core text along with supplemental texts such as readers and ethnographies. The text...

PART ONE - MARKETING DEFINED AND MARKETING IN CONTEXT Chapter 1 - The Marketing Concept Chapter 2 - Marketing Strategy and Understanding Competitors Chapter 3 - The Marketing Environment Chapter 4 - Marketing in International Markets and Globalisation PART TWO - UNDERSTANDING AND TARGETING CUSTOMERS Chapter 5 - Consumer Buying Behaviour Chapter 6 -...

Ricky W. Griffin serves as Distinguished Professor and Blocker Chair in Business at Texas AM. He received his Ph.D. in organizational behavior from the University of Houston. He has served as editor of the Journal of Management and as an officer in the Southwest Regional Division of the Academy of Management, the Southern Management Association,...

1. The Science of Mind: The Discipline of Psychology. 2. The Biological Mind: The Brain and Nervous System. 3. Perceiving Minds: Sensation and Perception. 4. The Aware Mind: Elements of Consciousness. 5. The Feeling Mind: Motivation and Emotion. 6. The Adaptive Mind: Learning. 7. Knowing Minds: Memory. 8. Thinking Minds: Cognition, Language, and...