David W. Stewart; Prem N. Shamdasani

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DAVID W. STEWART; PREM N. SHAMDASANI
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Focus Groups

Focus Groups

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and...
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