Focus Groups - David W. Stewart; Prem N. Shamdasani

Focus Groups
4.00 Oceń książkę!

Autor: David W. Stewart; Prem N. Shamdasani

 Wydawnictwo: SAGE Publications
ISBN: 9781452270982
EAN:
Format: ...
Oprawa: miękka
Stron: 224
Data wydania: 2014-06-01
Gdzie kupić tanią książkę?
Merlin
książka
172.00zł
Kup książkę
Książka w Twoim domu w ciągu 48h
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.

Książka "Focus Groups"
David W. Stewart; Prem N. Shamdasani