David Meerman Scott

Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your StoriesA World Wide Rave!What the heck is that?A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your...

Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your StoriesA World Wide Rave!What the heck is that?A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your...

How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business NowLaunch effective real-time communications to win in today's always-on worldGone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "e;Real time"e;...

How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers DirectlyA completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practicesThe New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your...

How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers DirectlyA completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practicesThe New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your...

How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyFor marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who...