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What separates ordinary salespeople from Heavy Hitters? The best salespeople are those "Heavy Hitters" who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his proven and effective sales program, author Steve Martin's Heavy Hitter Selling explains how you too...

The book is divided into three sections plus detailed appendices and glossary and accompanying CD-ROM. The first section provides a description of the investment management process providing a context for quantitative techniques.Section 2 addresses different quantitative techniques as applied to investment management. Each chapter explains the...

'Indispensable and subversive' - Simon Caulkin, The Observer This is the book which management students have been waiting for. Written in an accessible style, it enters into lively discussion of classical and contemporary ideas about organizations and their management. It shows that getting to grips with these ideas means asking fundamental...

Leading the Global Workforce provides a handy guide for international organizations that must achieve results in managing and sustaining a global workforce. The fourteen illustrative cases outlined address the major concerns#8212;recruiting and developing global leaders, global organizational learning, cross-cultural communication, outsourcing line...

Andrew Thomas's Introduction to Financial Accounting, 4e is an introductory level text for students undertaking accounting or business studies that offers a thorough introduction to financial accounting. An interactive, user-friendly approach has been adopted to integrate the theory with practical situations, encouraging students to visualise...

Do you want to understand the fundamental principles of marketing?- Do you need to promote your business, product or organisation better?- Are you looking for more creative marketing ideas? ...