Tanie nowe książki

The answer to all these questions, says David LaBonte, is contained in the deceptively simple Shiny Objects Marketing principle: "People, as all creatures, are innately attracted to shiny objects. If you can make your brand, product, or service a shiny object to your customers and prospects, you'll be immensely successful." In Shiny Objects...

Praise for THE GREAT FORMULA "This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one." #8212;David Garfinkel, author, Customers on Demand ...

The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking...

This second edition of Doing Business with Croatia provides a clear and accurate breakdown of all significant areas of the market and gives an up-to-date account of the countrys business potential in general. Croatia has enormous potential for development. In particular, its geographical position and natural resources are a positive attribute for...

What's wrong with buying regular coffee? Does Fair Trade necessarily mean ethical trade? What impact can consumers have on global economics? "Fair Trade: A Beginner's Guide" reveals why Fair Trade means more than just bananas, coffee, and chocolate. Author and activist Jacqueline DeCarlo explains the principles behind Fair Trade and its development...

Providing strategies for maximizing the potential of today's diverse workforce Successful management of today's increasingly diverse workforce is among the most important global challenges faced by corporate leaders, human resource managers, and management consultants. In the Third Edition of this award-winning book, Michalle E. Mor Barak argues...