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Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their...

Test zarządzania własnym czasem: - śpisz dłużej niż 8 godzin? - rano lubisz się wylegiwać? - na poranną toaletę poświęcasz więcej niż 10 minut? - przygotowujesz i jesz śniadanie dłużej niż 10 minut? - często spóźniasz się na spotkania z przyjaciółmi? - więcej niż dwa razy w miesiącu spóźniasz się do szkoły/pracy? - twoja przeciętna rozmowa...

Now that the Financial Services and Markets Act 2000 has had a chance to bed itself down and the Financial Services Authority (FSA) is developing its new regulatory toolkit and modus operandi, financial regulation has moved on in interesting directions. This book takes a critical look at the principles and practices behind this regulation, as well...

Helping you prepare with confidence, avoid pitfalls and pass first time, "CIMA's Exam Practice Kits" contain a wealth of practice exam questions and answers, focusing purely on applying what has been learned to pass the exam. Fully updated to meet the demands of the new 2010 syllabus, the range of questions covers every aspect of the course to...

Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools...

The Ask is a complete resource for teaching anyone experienced in fundraising or not how to ask individuals, in person, for a contribution to for a local nonprofit or a special event or community project, an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift. Written by fundraising expert Laura Fredricks, The Ask...