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Czasami świetny pomysł sprzedaje się sam. W pozostałych 99% przypadków trzeba znaleźć sposób przekonania innych, że pomysł rzeczywiście jest świetny. Większość menadżerów spędza dni i noce, pracując nad swoimi dziełami, a żal im kilku godzin na przygotowanie się do ich prezentacji. Peter Coughter, weteran przetargów reklamowych, przez ponad 15 lat...

As a social science researcher and an esteemed business consultant, Marcus Buckingham (First, Break All the Rules and Now, Discover Your Strengths) has spent considerable time studying the big picture. This wide-angle approach led him to an unexpectedly narrow conclusion: There is a core concept to even the most complex topic. What he has...

What determines demand for Apple's iPad? How can whole countries go bust? Why did Tesco's UK profits fall? Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is...

This book examines the relatively recent and under-explored phenomenon of outward foreign direct investment (FDI) from the large emerging market countries, focusing on the four BRIC states (Brazil, Russia, India, and China) and on the services sector meaning primarily telecommunications, finance, and transport. It considers the international legal...

Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As they write about the day Gilt.com went live: "We had...

Legislators are entrusted with key parliamentary functions and are important figures in the decision-making process. Their behaviour as political elites is as much responsible for the failures and successes of the new democracies as their institutional designs and constitutional reforms. This book provides a comparative examination of...